'Serena Van Der Woodsen'

Blair's best friend...

Mysterious and beautiful...

Gets what she wants...

Her fashion is effortless and carefree...

She is considered the IT girl of the Upper East Side.

'Blair Waldorf'

This week we are focusing on THE girl of 'Gossip Girl'... 

Blair has been described as dramatic, beautiful, privileged, stylish, a hopeless romantic, bitchy, socialite, and Manhatten's IT girl.

In the first few series she was known for her fashionable flair, when she turned their school uniform into something nobody wanted to wear to coveted chic.

Hello Fashionistas

Welcome to the new UK brand Ivy. 

We at Ivy offer preppy, individual garments inspired by the hit American TV show 'Gossip Girl' for women aged between 16-25.

We want our customers to feel special, prestigious and unique.